Google’s whole system for generating search results for specific phrases is based on an algorithm which they originally designed at a very basic level while the 2 founders were at Stanford University in the 90′s. This algorithm has been added to, tweaked and allowed to evolve based on a basic principle that Google stand by, which is they want to give their browsers the top 10 “most relevant” results for their search query so that the browser keeps coming back. Until Google was born other search engines had attempted to create a similar formal structure for web pages but had generally failed to create an efficient resource that was satisfactory.
So the algorithm was born and as it stands today it is looking for more than 200 elements of your website to generate an opinion as to where the site under scrutiny should stand in Google’s SERP’s(Search Engine Results Pages). We know this because whenever Google makes a material change to their algorith they file a new patent to protect their technology, these patents are available in the public domain if you know where to find them and we are constantly tracking them as part of our due dilligence on what Google is looking for from websites to rank well.
The algorithm is managed by an enormous army of electronic foot soldiers called Googlebots, they scan the internet going from site to site and index the pages they find. Their indexing technique drags a range of information from each web page and electronically creates an index card listing the important elements of the page. This index card then gets filed away in an electronic filing cabinet. When a browser now tries to search for a specific word or phrase in the Google search engines, Google goes through their electronic filing cabinet and ranks the web pages in order of relevance and importance, a judgement they have made based on their index card information.
So you can see, the importance of understanding the make up of the
Google algorithm, specifically what it is looking for, in order that you can deliver this information on a plate and push to the front of the line.
In fact high quality Search Engine Optimisation is a win-win, Google gets what it wants as pages are presented to them in their best light and the owner of the website benefits as his site is put in front of targetted hungry buyers of his product or service. SEO is a no brainer for any business that wants to maximise sales and profits but it must be done properly and the ultimate respect must be paid to the Google algorithm.
