Pay Per Click

Source: Google adwords help

The above was taken directly from the Google Adwords Support section, it is a very clear and concise set of steps anybody can take to improve their Google Adwords Campaign Management performance or to start a new campaign effectively should they be prepared to read, experiment and learn. Of course like most things you tend to get out what you put in, so once the campaign is set up, monitoring it’s progress through the incredible tracking that Google offers and tweaking, testing, monitoring on a regular basis will optimise the campaign’s performance. This is where a more in depth knowledge and experience will generally pay great dividends, particularly by running split testing(the ability to run more than one version of an ad in order to make a judgement of which version converts the best).

A recent study showed more than 80% of Google Adwords campaigns were not being run effectively.

Of course Google Adwords gets only 18% of the Google traffic on average which means all businesses should be investing in SEO to maximise their Google Page 1 presence alongside their Adwords campaigns.

Call us today on 07 31032719, to discuss where your online presence could take you.