If you haven’t heard of Dan Kennedy and you are in business……WAKE UP!!! Dan has been setting the world alight for decades through his published material as well as his big budget advertising campaigns. Any of his books are a great insight into marketing fundamentals. Hence his blog is a fantastic treasure trove of inspiration for business. Click here to see Dan’s post this week about a recent study trashing “branding” by some of the world’s largest corporations, their ad agencies creating vastly expensive ad campaigns that go nowhere other than lining their own pockets.
Dan’s focus is on unique selling points and slogans that differentiate your business from your competitors whilst also resonating with your potential customers. He talks about finding out the things that your customers really care about and offering them the promise that this is what they will get from you. Delivery of the promise is fundamental and it goes without saying branding,usp’s and slogans are simply hot air if not followed up with delivery.
- Discover the ravenous desires that are not being met by your competitors
- You want a unique solution to a problem that is making a large enough group of people in your market stay awake at night
- “Problems” are “Markets”
Read the article, get your hands on one of Dan Kennedy’s tome’s and get your online marketing strategy in tune with your customer’s wants and desires.
