Have you Optimised your Google Places Listing?
There’s that wonderful word optimisation again. Do we just try and tack it onto all marketing platforms to make it sound good? No, we don’t. It’s a word that should really be used in all facets of business as it signifies a definitive target(Optimise Production/Optimise Admin/Optimise HR/Optimise sales meetings) Optimisation should be an ongoing process in business as it implies that you are striving to be the best. For years the world had thrived on the marketing genius that was a Phone Directory, the Yellow pages became a worldwide phenomenon in the eighties and by the noughties had carved a niche so deep in business owners and marketing department’s minds that maintaining and in many cases, growing the YP spend became the lazy and defacto prime marketing decision.
These days are not gone because the YP has a fantastic sales team and they leverage fear of loss in their sales pitch but it is very difficult to find a business owner championing this medium anymore. Online Marketing is King, Google and Facebook are it’s 2 favourite friends. So when Google released a direct online challenge to the Yellow Pages last year with the launch of Google Places, it seamingly put the final nail into the YP coffin and opened a new frontier for Business to market themselves. The Google Places platform as with all online platforms requires Optimisation to produce good rankings and results but what was Google looking for to rank well in this new area and what were the key things that needed to be in place. The subject is a deep one and we are just putting the finishing touches to a special report, putting all our knowledge of setting up many Places listings in the last few months that we hope will be a definitive guide to how to Optimise Your Google Places listing and get it in front of your customers. Watch this space!
